http://www.wedrinkwater.com

drink water _
Drink Water is an idea.
It came about as we watched the snowboard industry, and other similar industries, be bought up by energy drink brands peddling their products to kids. Oddly enough, nobody was really opposing them. We figured, as professional snowboarders with an opinion on the matter, we should try and use whatever influence we have, to protest. And for us the best protest is to promote something we do actually support.
We started writing Drink Water on our snowboards and screen-printing sweatshirts in a garage in 2011. As we gave the sweatshirts away to our friends, we learned a lot of other people shared the same thought and Drink Water grew into an initiative, a brand, a movement, and something way bigger than us.